TikTok · Hook Writing

TikTok Hook Ideas That Stop the Scroll in Under 2
Seconds

The FYP decides in 1.5 seconds. These hooks make it push your video.

Your Script0 words
TRY:
?

Your script score will appear here. Drop your content above and find out where you're bleeding viewers.

TIKTOK HOOK FORMULAS THAT WORK
  • 'POV: you just discovered...' — puts the viewer inside the story instantly
  • 'Tell me you're X without telling me you're X' — participatory and comment-baiting
  • Start with the result: 'I made $4,000 in 3 days. Here's the boring truth.'
  • Direct address: 'If you're a [specific person], stop scrolling.'
  • Controversy opener: 'Unpopular opinion: [bold take in your niche]'
EXAMPLE FIX
BEFORE
Okay so I've been trying this new thing and I thought I'd share it with you guys today...
AFTER
I tried the viral 75 Hard challenge. Day 3 almost broke me — here's what nobody tells you.
This creates curiosity and improves retention instantly.